Shana Adams Lashes
Beauty & Private Studio
A luxury private-studio website built for certified lash artist Shana Adams, pairing soft wearable aesthetics with a direct online diary booking widget, transparent treatment menu and automated enquiry follow-up.
Delivered a seamless online booking experience where new clients can review styles, check transparent prices and reserve consultation slots without back-and-forth messaging.
This is one client's genuine experience and does not represent a guarantee of results.
Starting Position
Operating an appointment-only private lash and brow studio with over 12 years of industry experience, Shana needed an online presence that mirrored the high-end, calm atmosphere of her 1-to-1 studio while streamlining consultation bookings and patch-test scheduling.
Business Objective
Establish a calm, luxury 1-to-1 private studio brand with integrated online diary booking
Website Strategy
Create a modern, dark-mode luxury aesthetic that puts genuine transformation photography front and centre. Frame the services around client lifestyle ('Lashes that look like you — on your very best day') and remove booking friction with an embedded live calendar.
Visual Approach
Sophisticated dark slate canvas with refined blush-pink accents, micro-pills for treatment tags (Classic, Hybrid, Russian Volume, Brow Lamination), and clean real-client before-and-after photo grids.
Page Structure
Engaging split hero with personal philosophy quote, segmented treatment cards with duration and transparent pricing chips, real-client gallery, founder introduction, FAQ addressing lash-health concerns, and direct appointment booking diary.
Enquiry Journey
Clients can book a 30-minute consultation directly into the live calendar or submit a message with SMS notification consent for quick confirmations.
Systems Connected
- Live calendar booking widget with slot selection
- SMS alerts & appointment notification pipeline
- Interactive consultation message form
- Responsive PDF price list download
- Mobile-optimised chat widget connection
Mobile Experience
Fully responsive touch layout with quick tap-to-book buttons, smooth horizontal scrolling for treatment chips, and zero-compromise gallery inspection.
Testing and Launch
Validated diary slot availability, automated confirmation sequences, Turnstile verification, and cross-device form submissions before going live on the custom domain.
Client Feedback
"My clients want to wake up feeling polished, not painted on. Together we choose a set that fits your face, not a filter."
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