Decking — SubWeb247 Demo
Decking & Outdoor Living
A warm, project-led demonstration website for a decking and outdoor living company, built to show how a gallery showcase and a structured enquiry flow can generate qualified decking leads for composite, Millboard and timber installs.
Starting Position
Decking businesses often lose leads because prospects can't see the range of finishes or easily express the size and materials they want without a phone consultation that takes time.
Business Objective
Capture qualified decking leads with a gallery showcase and project enquiry flow
Website Strategy
Showcase finished decks by material and setting, build confidence with project photography, and capture project size, material and location upfront to qualify leads before the first site visit.
Visual Approach
Warm natural timber tones with full-bleed project photography, clean comparison cards and a layout that feels crafted and aspirational.
Page Structure
Hero with a flagship deck and get-a-quote call to action, material comparison, completed project gallery, process steps, testimonials and a project enquiry form.
Enquiry Journey
Homeowners submit decking dimensions, preferred material and location, giving the installer full context before the first conversation.
Systems Connected
- Project detail and material enquiry capture
- Completed projects inspiration gallery
- Material and finish comparison
- Click-to-call and email routing
- Mobile-first responsive design
Mobile Experience
Designed for homeowners browsing on phones in the garden, with swipeable galleries and a quick quote form.
Testing and Launch
Validated enquiry routing, gallery rendering and mobile performance before publishing on the subweb247.co.uk demo domain.
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