West Wayland Caravan Park
Caravan Sales & Holiday Rentals
A commercial holiday park website created for family-run West Wayland Caravan Park between Looe and Polperro, designed to capture both holiday rental guests and buyers exploring static caravan ownership in Cornwall.
Created a high-visibility digital storefront that consistently generates inbound enquiries for both static holiday rentals and high-value caravan sales.
This is one client's genuine experience and does not represent a guarantee of results.
Starting Position
Situated on the A387 coastal road with panoramic sea views, West Wayland needed a website that could clearly differentiate between holiday rentals and caravan sales (new and pre-owned), while reassuring prospective buyers with honest family-run service.
Business Objective
Capture high-intent caravan ownership and holiday rental enquiries between Looe and Polperro
Website Strategy
Structure two clear customer pathways right from the hero: holidaymakers looking for peaceful Cornish breaks, and buyers searching for static caravans in Looe. Backed with rich local area context (beaches, coastal paths, dog-friendly amenities).
Visual Approach
Clean coastal presentation with aerial photography of the park, crisp facility cards and high-contrast call-to-action buttons in terracotta and maritime blue.
Page Structure
Clear top-level navigation (New, Pre-owned, Rentals, Ownership, Why Looe?), quick-facts trust strip, facility showcase, guest testimonial highlights, FAQ section, segmented enquiry form and embedded Google Maps reviews widget.
Enquiry Journey
Visitors select their specific interest (Holiday rental, New caravan sales, Pre-owned, General) in a structured enquiry form, instantly qualifying leads for the park office.
Systems Connected
- Interest-segmented enquiry routing
- Direct click-to-call phone integration (01503 263260)
- Embedded Google Maps business profile with 470+ reviews
- Search-optimised local landing page architecture
- Mobile navigation drawer with rapid contact access
Mobile Experience
Tested for holidaymakers researching on the road, with prominent call buttons, tap-friendly card grids and smooth scrolling through stock categories.
Testing and Launch
Validated enquiry routing, telephone click actions, Google Business Profile coordination and local SEO metadata targeting 'caravans for sale Looe'.
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